Title Typographic Directions - Advertising Directions 4:Trends in Visual Advertising
Book Condition Good
Edition 1st Edition
Size 4to - over 9¾ - 12
Publisher New York Art Directinos Book Co. 0
Seller ID 000244
New York: Art Directions Book Co. Edited by Edward Gottschall. Designed by Herbert Lubalin. Pictoral cloth hardcover in no dust jacket. Measures 8-5/8" x 11" tall. 277 pp. Heavily illustrated with hundreds of black & white pictures. Includes articles by leading advertisers and typofiles of the day: Freeman Craw, Hal Zamboni, Mahlon Cline, Edward Gottschall, Aaron Burns, Klaus Schmidt, Robert Pliskin, Georg Olden, Karl Fink, Bob Jones, Ivan Chermayeff, and Art Schlosser. Includes numerous (referenced) examples of type and advertising (both pictures and type) for each article. Also goes into typography as it relates to: album cover art, designing of book jackets, on TV, letter forms on packaging, direct mail, among many other topics. Takes on modernism in tones of typography in relation to art, packaging and form. Overall, very good condition, with flaws noted: slight wear and soiling to outer back boards; hints of moisture towards the back few pages (no images damaged or pages stuck together).